Nascar Sponsorships at Bargain Bin PricesBy
A pair of Nascar sponsors made big moves last week. Nationwide Insurance announced it would no longer be the title sponsor for Nascar’s second-tier race series. And Napa Auto Parts severed a longstanding relationship with Michael Waltrip Racing (MWR) after one of the team’s drivers deliberately spun his car at the end of a race to help a fellow Waltrip driver. Nationwide is not leaving Nascar, just shifting its spending to the top Spring Cup series. Napa says it will be evaluating its “position in motorsports.”
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.