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Do Amazon's Lockers Help Retailers? Depends on What They Sell

An Amazon delivery locker system at a Gristedes grocery store in New York
An Amazon delivery locker system at a Gristedes grocery store in New YorkPhotograph by Spencer Platt/Getty Images

With two national retailers, Staples and RadioShack, pulling the plug on Amazon.com’s Locker program, it’s easy to wonder why either decided to experiment in the first place.

The incentive for any business hosting an Amazon locker isn’t the monthly stipend the online retailer pays—”not even worth it,” says the manager of a Manhattan copy shop—but the lure of higher store traffic given the online retailer’s enormous sales volume and the gazillions of brown boxes sent across the nation each day.