Review: Robin Williams in The Crazy Ones

Crazy Ones brings yet another genius adman to the TV lineup: Robin Williams
Photograph by Monty Brinton/CBS via Getty Images

In the new CBS sitcom The Crazy Ones, Robin Williams stars as Simon Roberts, the temperamental head of a Chicago advertising agency called Roberts + Roberts, which he co-owns with his uptight daughter, Sydney (Sarah Michelle Gellar). He’s unorthodox and difficult: Roberts pulls Scottish accents at inopportune moments and boxes with a giant toy robot in his office. (So basically, he’s Robin Williams.) We’re meant to believe he’s a genius, because he explains to a roomful of McDonald’s executives in the pilot that his pitch is not about burgers and fries, but about the notion that “family is everything.”

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