Why Richard Branson's French Revolution Isn't So Revolutionary

Sir Richard Branson attends a Virgin Mobile news conference in Paris, on Sept. 18, 2013 Photograph by Eric Piermont/AFP via Getty Images

The price war among French mobile phone operators has a new combatant: British tycoon Richard Branson, who rode through the streets of Paris this week in Che Guevara fatigues to announce what he billed as a “revolutionary” deal by his Virgin Mobile in France.

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