Czech Piano Maker Petrof Focuses on China Sales to Survive

Petrof has survived two world wars and a Communist takeover
Petrof makes high-end pianos, with Asia accounting for 40 percent of sales Photograph by Ramon Haindl for Bloomberg Businessweek

Zuzana Ceralová-Petrofová was hardly thrilled when her father asked her to join the family business in 1999. The great-great-granddaughter of the founder of Czech piano maker Petrof was working at a pharmaceutical company and dreaming of opening her own pharmacy. Her father, Jan Petrof, had other ideas when he regained control of the company after decades of Communist-era mismanagement. “He really didn’t give me a choice,” Ceralová-Petrofová says with a shrug. “We had to save our heritage.”

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