Why a Snack Bar Maker Turned Down a Deal With Starbucks

Starbucks store in Amsterdam on Sept. 16 Photograph by Jasper Juinen/Bloomberg

Back in 2009, Kind Healthy Snacks founder Daniel Lubetzky was profiled in the New York Times. The story described how Starbucks had started selling Kind snack bars, the fruit of Lubetzky’s many efforts to connect up with the coffee behemoth. The small company, which was founded in 2004 to fill what Lubetzky saw as a void for snack bars made with natural ingredients, set to work lining up additional manufacturing capacity.

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