The 'Mechanical Turk' of Sports Prepares for a New Season

Photograph by Fuse/Getty Images

The professionalization of youth sports has turned coaching into an increasingly lucrative profession, with some parents paying $100 an hour or more to give their kids personalized lessons. Add sports camps and adult training to the mix, and sports coaching will be a $6.3 billion business this year, up from $3.8 billion in 2003, according to IBISWorld. That growth means there’s a market for tech companies that help coaches do their jobs better.

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