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Last-Minute Hotel Apps Target Spontaneous European Vacationers

Benidorm, Spain
Benidorm, SpainPhotograph by José Fuste Raga/Corbis

It may be time to set off on an unplanned European vacation. Hot Hotels said it would acquire ReallyLateBooking, and Wednesday’s deal between the two Europe-focused companies is the latest in a flurry of activity around mobile apps that offer last-minute hotel reservations.

Hotel Tonight raised $45 million in funding earlier this month, and Groupon followed by announcing that it had acquired Blink. Hot Hotels’ move to snap up ReallyLateBooking seems an attempt to keep pace, and it strongly indicates that the fight for last-minute reservation dominance in the coming months will be a Continental affair.