Pumpkin Officially Trumps Apple as Fall’s Signature Flavor

Starbucks’s Pumpkin Spice Latte Courtesy Starbucks

For many, autumn suggests apple picking, apple cider, and apple pie. Not in the food industry, though, which remains stubbornly, relentlessly fixated on pumpkin. This fall, McDonald’s is offering pumpkin spice lattes and pumpkin pies (the chain tested them last year). Starbucks has brought back pumpkin spice lattes, as has Krispy Kreme, which also added a pumpkin cheesecake doughnut. Consumers can also get pumpkin pie doughnuts and pumpkin Coolattas at Dunkin’ Donuts, not to mention pumpkin pie milkshakes at Red Robin.

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