How to Turn a Tidy Profit on a Miserable Carnival Cruise

Carnival Cruise vessel Triumph departing Mobile, Ala. Photograph by Jeff Haller/Corbis

Embattled Carnival Cruise Lines has a new gambit meant to lure the wariest of would-be passengers: a full refund plus an additional 10 percent to anyone left disgruntled by their cruise experience. That’s a payout for griping, a return that would delight most professional investors. Weak piña coladas? Disappointing dinner theatre? Renegade toddlers in the “serenity adult retreat” area? You can get 110 percent cash back. Carnival is also offering to fly unhappy customers home for free.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.