Skip to content
Subscriber Only

Netflix Lets Content Pirates Help With Programming

Netflix Lets Content Pirates Help With Programming
Photograph by Victor J. Blue/Bloomberg

Netflix is following the pirates as it chooses content to add to its streaming-video service.

When rolling out its service in the Netherlands, the company looked at what content to offer based in part on what shows were popular on piracy websites. “Prison Break is exceptionally popular on piracy sites,” Kelly Merryman, Netflix’s vice president of content acquisition, told Torrent Freak, a website that tracks news about the BitTorrent file-sharing protocol.