Maybe Showrooming Isn't Killing Retailers After All

A shopper views mobile phones at a Best Buy store in San Francisco on Jan. 30 Photograph by David Paul Morris/Bloomberg

Among brick-and-mortar retailers, showrooming has become a dirtier word than shoplifting. Thievery, at least, is illegal—Amazon.com has every right to lure customers away even after they’ve visited the mall to browse merchandise.

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