Why Discounts to Commemorate 9/11 Are a Bad Idea

Water flows in the the north pool of The National September 11 Memorial and Museum in New York. Photograph by Paul Goguen/Bloomberg

Business owners are accustomed to interacting with customers from the other side of a cash register. That has tempted some to commemorate the anniversary of the 9/11 terrorist attacks by offering discounts. A piece of advice to others considering their own: Don’t.

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