Under Armour CEO Aims at Nike, Adidas, and $10 Billion

Kevin Plank, chairman, president and CEO of Under Armour Inc., speaks during a news conference in New York, on Mar. 3 Photograph by Scott Eells/Bloomberg

Under Armour Chief Executive Kevin Plank had this to humblebrag at a Goldman Sachs conference yesterday: “We believe we’re a … $10 billion brand that is doing $2 billion in business today,” he said. “So we obviously think that there’s a tremendous amount of runway.”

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