Skip to content
Subscriber Only

Tesla Challenges BMW on Home Turf as Germans Go Green

Tesla Motors Inc., the electric-vehicle maker led by billionaire Elon Musk, is pushing beyond the friendly confines of California to take on the world’s biggest luxury-car brands in their home market.

Tesla will have six stores in Germany after adding locations in the coming months in Berlin and Stuttgart, home to Mercedes-Benz parent Daimler AG. The start-up already has sales centers in Frankfurt, Dusseldorf, Hamburg and Munich, Bayerische Motoren Werke AG’s hometown.