Skip to content
Subscriber Only

The Physical Nature of Innovation

The Physical Nature of Innovation
Photograph by George Doyle/Getty Images

“First we shape our buildings; thereafter, they shape us.”
–Winston Churchill

A simple Google search of innovation yields 250 million results. Amazon claims to be selling over 55,000 books on the subject. Yet, despite of all the time we spend writing, thinking, and talking about innovation, it remains an elusive goal for many organizations. According to a recent McKinsey study, 33 percent of global business leaders rank “the innovation of new products and services as their companies’ top focus for the next three years.”