Aiming at Twitter, Facebook Adds New Features

Photograph by Nick Ballon/Getty Images

If Twitter and Facebook are like rival nations, their back-and-forth jockeying over competing features is the equivalent of an arms race, with each trying to outdo the other while more or less copying the same offerings. The latest salvo comes from Facebook, which just launched two new APIs that it says will allow media outlets and others to track conversations across the network—its most recent attempt to show that the billions of likes and status updates it gets have value beyond just their social content.

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