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Disney Infinity Debut Equals Skylanders Giants, Analyst Says

Walt Disney Co. sold an estimated $30 million of its Infinity game system in the two weeks after the product’s Aug. 18 debut, ranking among the top sellers, according to Michael J. Olson, a Piper Jaffray & Co. analyst.

Shoppers bought 400,000 units, Olson said in a research note published today. First-week spending matched the debut of Activision Blizzard Inc.’s Skylanders Giants game, Olson said in an earlier note. That title was the top 2012 holiday children’s game, according to Activision.