After an Airline Mishap, Painting Over Your Logo Isn't Terribly Effective

Thai Airways hurries to remove its logo from a jet that swerved off a runway
A Thai Airways plane, with its logo and name painted over, on Sept. 9 after it skidded off the runway at Suvarnabhumi International Airport in Bangkok Photograph by Pornchai Kittiwongsakul/AFP via Getty Images

In the world of crisis management, Thai Airways employed an unusual strategy today: painting over its logo on a jet that suffered a landing-gear mishap during which 13 passengers were injured.

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