Berkshire’s Richline Makes Jewelry Deal With American Greetings

Richline Group Inc., owned by Warren Buffett’s Berkshire Hathaway Inc., reached a deal to make and distribute jewelry featuring the artwork from cards produced by American Greetings Corp.

Consumers “have made it clear that licensed jewelry will play a central role in our future product assortments,” Richline Chief Executive Officer Dennis Ulrich said today in a Business Wire statement that didn’t disclose terms of the American Greetings deal. Richline also has relationships with the Marie Claire brand and the National Football League.

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