How Buffy and Linebackers Helped CBS Slay Time Warner Cable

The Crazy Ones, on CBS will feature Williams and Gellar Photograph by Richard Cartwright/CBS via Getty Images

The month-long staring contest between CBS and Time Warner Cable is over, now that Time Warner has blinked first. The cable giant agreed to pay significantly more than its prior rate for the right to beam CBS signals in New York, Los Angeles, and Dallas, though not quite as big an increase as the network was seeking. It’s “hard to believe this isn’t a CBS victory,” Richard Greenfield, an analyst with BTIG in New York, said in an e-mail to Bloomberg.

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