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SeaWorld’s Slump Raises a Question: Is Shamu Too Sad, or Too Expensive?

A seal at SeaWorld in San Diego
A seal at SeaWorld in San DiegoPhotograph by UIG via Getty Images

SeaWorld is having a sale. The theme park famous for its killer whale shows is slashing ticket prices in a bid to turn around an attendance nosedive just months after its splashy debut on public markets.

The company’s Orlando park has cut the price of midweek tickets almost in half, a savings of $42. And its original park in San Diego is offering a free midweek children’s ticket to people who live nearby.