SeaWorld’s Slump Raises a Question: Is Shamu Too Sad, or Too Expensive?

A seal at SeaWorld in San Diego Photograph by UIG via Getty Images

SeaWorld is having a sale. The theme park famous for its killer whale shows is slashing ticket prices in a bid to turn around an attendance nosedive just months after its splashy debut on public markets.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.