In Car Buying, Baby Boomers Surpass the Young

People 55 and older have replaced younger folks as the top purchasers of new autos
Illustration by 731

Last year, Dave Rodham bought two Ford Mustangs—a red one because it looked cool and a white one with a big V-8 engine because it sounded cool. They were his 50th and 51st car purchases. “I have to have a new car every year and a half to two years,” explains the 63-year-old, of Virginia Beach, Va., who says he pays cash. “After I retired 10 years ago, I didn’t have anything else to do, so I went out and bought new cars.”

To continue reading this article you must be a Bloomberg Professional Service Subscriber.