Why Startups Won't Stop Rampant Job-Title InflationBy
With entrepreneurship education exploding, encouragement abounds for business founders. Fair enough. But why do self-aware people who launch their own businesses so frequently award themselves strings of fancy titles—“co-founder, CEO, president, chairman, and chief innovation officer”—right out of the gate, when the business is run by a handful of people still trying to land those first clients? Isn’t it obvious to prospective customers, investors, and employees that those involved in a startup wear many hats? Aren’t the entrepreneurs worried about undermining their credibility with puffery at a time when credibility is helpful?
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