Obamacare Encourages Baby Boutiques to Bet on Breast Pumps

Cole owns Yummy Mummy, an East Side breast pump store in New York Photograph by Robert Caplin/Bloomberg

Since January, the Affordable Care Act has required insurers to cover breast pumps at no cost to new moms. That makes sense, given the law’s focus on preventive medicine. A 2010 article in the journal Pediatrics estimated that if 90 percent of U.S. moms were to breast-feed their infants exclusively for the first six months, it would save $13 billion a year in health-care costs.

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