Stock Splits Lose Their Allure for Companies Trading Above $100

Photograph by Westend61 GMBH/Alamy

Priceline.com, Apple, and MasterCard would seem ideal candidates for a stock split. The latter two are trading at more than $500 per share, and online travel site Priceline is flirting with $1,000, making the inveterate dot-com-era survivor the most expensive stock in the Standard & Poor’s 500-stock index.

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