Skip to content
Subscriber Only
Business
Pursuits

Sorry Coffee Snobs, America’s Favorite Is Still Folgers

Sorry Coffee Snobs, America???s Favorite Is Still Folgers
Photograph by Andrew Harrer/Bloomberg

Trendy brands such as Starbucks and Green Mountain may now be taking up more space on supermarket shelves, but Americans still buy more Folgers coffee than any other brand. JM Smucker, the jelly company that also manufactures Folgers and packaged Dunkin’ Donuts coffee (as well as smaller bands Millstone, Café Pilon, and Café Bustelo), increased its volume coffee sales in the U.S. by 4 percent last quarter.

Folgers remains the country’s leading brand, with an average 15.6 percent share of the U.S. market, by volume, from May to July, according to data compiled by Bloomberg. Maxwell House came in second with 10 percent. Private labels ranked third, followed by Green Mountain with 4.3 percent. Starbucks held only 3.3 percent.