Skip to content
Subscriber Only

China Animal Testing Complicates L’Oreal’s Expansion

L’Oreal SA’s push into China’s $32 billion beauty market has a hidden cost -- if you’re a rabbit or a mouse.

The Paris-based maker of shampoos and lipsticks this month agreed to pay $843 million for Chinese cosmetics face-mask maker Magic Holdings International Ltd., accelerating expansion into the world’s second-biggest economy, where it got about 6 percent of sales in 2012. While L’Oreal is barred by European Union rules from testing on animals within the EU, China’s government requires such trials for every new beauty product.