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If You Now Know What Sugarpova Is, Maria Has Already Won

Sharapova poses with a Sugarpova candy packet during the French launch of her candy collection on May 22 in Paris
Sharapova poses with a Sugarpova candy packet during the French launch of her candy collection on May 22 in ParisPhotograph by Richard Bord/Getty Images for Sugarpova

For a moment, Maria Sharapova fooled the world into thinking she wanted to change her last name to “Sugarpova” for the US Open, to plug her candy brand by the same name, and then change it back at the end of the tournament. It’s not happening after all, and it turns out we’re all just pawns in the tennis star’s ploy for confectionary domination.

“At the end of the day we would have to change all her identification—she has to travel to Japan and China right after the tournament, and it was going to be very difficult,” Max Eisenbud, Sharapova’s agent, told ESPN. The marketers’ Plan B: Fill a glass truck full of candy and drive it around Miami. “Maria has pushed her team to do fun, out-of-the-box-type things to get the word out about Sugarpova,” Eisenbud said.