GoDaddy Buys a Marketing Startup to Broaden Its Main Street Appeal

Rain falls on the car hauler for the No. 10 GoDaddy Chevrolet driven by Danica Patrick on Aug. 9 in Watkins Glen, N.Y. Photograph by Mark Wilson/Getty Images

There’s long been big money in selling ads to small businesses. In decades past, companies that published phone books banked a large chunk of the profits. Today, tech companies—including giants like Angie’s List, Google, and Groupon, as well as dozens of startups—are vying for local digital ad spending, which will top $38 billion in 2016, according to BIA/Kelsey.

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