Three Undeniable Tenets About Going Public or Private

Then Google CEO Eric Schmidt (second on left) and co-founder Larry Page (center), at the company's NASDAQ listing on August 19, 2004. Photograph by NASDAQ via Getty Images

After a long lull, there are signs of a resurgence in initial public offerings: In the second quarter of this year, IPO activity was up 82 percent over the first quarter and up 88 percent over the second quarter last year, according to PricewaterhouseCoopers.

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