AOL's New Video Audience May Consist Largely of Robots

Photograph by Yagi Studio

AOL’s purchase of video-advertising company Adap.tv for $405 million last week may come with a serious problem—that no one sees many ads purchased through the company’s exchange. According to a report on Thursday in AdWeek, multiple sources with first-hand knowledge of the exchange say a significant portion of the network’s activity is phony.

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