How Microsoft Can Save the Surface

An attendee uses the touchscreen on a Surface tablet at the Microsoft Build Developer Conference in San Francisco on June 26 Photograph by David Paul Morris/Bloomberg

It’s no longer surprising that Microsoft’s Surface RT isn’t the sales hit the company had hoped for. Last month, Microsoft dropped the its price by $100 and took a $900 million inventory writedown. Research firm IDC last week shared its tablet shipment data for the quarter, and Microsoft was nowhere to be seen in the top five.

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