Why Yelp Will Never Be Rid of Phony ReviewsBy
If you build a business on user-generated restaurant reviews, you’re going to spend a lot of time developing new ways to limit posts by shills and scammers. On Monday, Yelp laid out the latest step in its battle to keep its pages at least somewhat credible: a new round of “Consumer Alerts” that warn readers away from listings that seem suspiciously sunny.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.