Pleygo’s Near-Perfect Pitch: It’s Like Netflix for Lego

A Lego display of a street scene at a Legoland theme park Photograph by Rahman Roslan/Bloomberg

Mother faces a problem. Mother devises a solution; a company is born. This time around, the mother is Elina Furman, and her problem was that she was spending a fortune on Lego sets for her son. What if there were a Netflix-like service for Legos, with monthly subscription fees, thousands of sets to choose from, and free shipping? Pleygo was launched in May.

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