Don't Do a 401(k)By
To encourage 401(k) participation and saving, employers routinely distribute educational materials to their employees. This research indicates that employers may want to ensure that their communication strategies take into account the mindset of younger workers, for whom retirement is a vague and distant event.
—Nicole Votolato Montgomery, Lisa R. Szykman, and Julie R. Agnew, How Can Employers Encourage Young Workers to Save for Retirement?, Center for Retirement Research at Boston College, March 2012
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