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Tesco Seeks to Revive Hypermarkets With Zumba Classes, Tapas

Tesco Plc, Britain’s largest grocer, is seeking to revive its hypermarket business with children’s playgroups, artisan bakeries and Zumba dance classes as customers on tight budgets move to competitors.

“If this works, there’s a great chance to speed it up,” Tony Hoggett, managing director of the Extra chain of 250 stores, told reporters yesterday at a revamped store in Watford on the outskirts of London. “All of the initiatives are scalable and funds will be found.”