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Casey Sheahan, CEO, Patagonia

Sheahan on Patagonia’s venture fund and business culture

What is your technique for communicating your vision throughout the company?
My job is to work closely with Yvon and Malinda Chouinard, the owner-founders. Even at $600 million, we are still a very family-style business. I sit down with the employees in intimate settings and talk through what we’re doing, where we’re going. We try to keep it very casual, informative, no secrets.