AT&T's Retail Revamp Goes for a Genius Bar Look

An AT&T store in Chicago Photograph by Tim Boyle/Bloomberg

An AT&T store occupying an old Borders bookstore location in suburban Chicago introduced sleek aesthetic upgrades last week, including tasteful wood paneling, café-style sitting areas, and edgier lighting fixtures. But for all the new additions, the makeover to the telecom giant’s La Grange (Ill.) outlet was more conspicuous—and more than a little familiar—for the retail-world staples that disappeared. Gone are cash registers, posters flashing save-money deals, and anything resembling a sales counter. Employees are free roam the floor with tablets to freely check out paying customers.

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