AT&T's Retail Revamp Goes for a Genius Bar LookBy
An AT&T store occupying an old Borders bookstore location in suburban Chicago introduced sleek aesthetic upgrades last week, including tasteful wood paneling, café-style sitting areas, and edgier lighting fixtures. But for all the new additions, the makeover to the telecom giant’s La Grange (Ill.) outlet was more conspicuous—and more than a little familiar—for the retail-world staples that disappeared. Gone are cash registers, posters flashing save-money deals, and anything resembling a sales counter. Employees are free roam the floor with tablets to freely check out paying customers.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.