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A Taste Test for the World’s First Test-Tube Hamburger

Scientist Hanni Rützler inspects a burger made of cultured beef in London on Aug. 5
Scientist Hanni Rützler inspects a burger made of cultured beef in London on Aug. 5Photograph by David Parry/AP Photo

Sure, marketers are game to try selling shoppers on the still-experimental—and somewhat terrifying—lab-grown hamburgers. But who wants to be the first person to actually eat the artificial meat?

Today in London, two brave tasters sampled the test-tube burger, served pan-fried by chef Richard McGeown. While the meat—developed by professor Mark Post of Maastricht University at a cost of some €250,000 ($332,000)—remains far from making it to the market, the question of taste is pivotal. Consumers are unlikely to bother getting over their aversion to the idea of man-made meat if the stuff can’t pass the palate just like the real thing.