Can a New Obamacare Site Remedy Employers' Confusion?

Photograph by Getty Images

More than $500 million has been spent on advertising for and against health reform since 2009, with groups opposing Obamacare outspending supporters by almost 5 to 1, Bloomberg News’ Stephanie Armour reported this week. Opponents regularly cast small employers as victims of the law, and the competing messages have caused plenty of confusion. That’s prompting the Obama administration and some state governments to fight back with their own marketing efforts ahead of the Oct. 1 date when people will be able to shop for insurance on new state and federal marketplaces.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.