Why Your Customers Aren’t Buying Into Mobile Payments

Photograph by Pat Wellenbach

This morning more than 85 percent of American workers drove to work, with many using an E-ZPass  to avoid slow, cash-only toll lanes so they could get to work earlier (or sleep in for a few extra minutes). Introduced in the 1990s, available in 15 states, and with 14 million accounts and more than $6 billion in electronic toll collections, E-ZPass is a prime example of the emerging field of mobile payments.

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