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Kellogg MBA Applicants Get Ready for Their Close-Up

Kellogg MBA Applicants Get Ready for Their Close-Up
Photograph by Yuka Kisugi/Getty Images

As if applications, essays, recommendation letters, and interviews weren’t enough, this year’s applicants to Northwestern’s Kellogg School of Management will confront a new obstacle to their B-school dreams: video.

Kellogg has become the latest B-school to experiment with a video component for the B-school application, following the University of Toronto’s Rotman School of Management, which added video last year, and the Yale School of Management, which will do so this year.