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Moelis, Rothschild Take Lead on Omnicom-Publicis Merger

For bankers, the merger of Publicis Groupe SA and Omnicom Group Inc. was notable for what it didn’t involve: the participation of a single large investment bank.

Instead, New York-based boutique Moelis & Co. and Rothschild, the storied Paris-based merger adviser, worked with Omnicom and Publicis respectively, shutting out their bigger competitors. They stand to reap as much as $70 million in fees, according to New York-based researcher Freeman & Co.