ING U.S. Inc., the insurer that had an initial public offering in May, will stop sponsoring the New York City Marathon after 2013 as it moves away from Dutch owner ING Groep NV.
The firm reviewed its sponsorship strategy as it will start re-branding to Voya Financial Inc. in 2014, Raymond Vermeulen, a spokesman for Amsterdam-based ING Groep, said by telephone today. New York-based ING U.S. will focus on supporting financial literacy and has decided to end distance-running sponsorships, including races in Miami and Hartford, he said.
