Skip to content
Subscriber Only

D&D's Return: From Dungeon Master to Webmaster

Books, dice, and figurines from Dungeons & Dragons
Books, dice, and figurines from Dungeons & DragonsPhotograph by Simon Hayter/Toronto Star via Getty Images

Bust out your graph paper and dodecahedron die, because Dungeons & Dragons is back—and in business. Literally.

In a video that may seem a parody at first, but really isn’t, ad agency DDB demonstrates how using the role-playing game from the 1970s and ’80s can help people understand and design user experiences (UX) for websites.