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Bow Tie Renaissance Among Millennial Men Boosting PVH

When Tyler Ray bought his first bow tie four years ago, he needed a YouTube tutorial to teach him how to knot it, since neither his father nor grandfather were versed in the art. Now he owns 35 bow ties and says he’ll be wearing them for life.

“You are being noticed because you went the extra mile to wear that,” said the 24-year-old merchandiser for a denim maker in San Francisco. “That makes me feel good.”