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Airbus Pushes High-Density A380 as Luxury Image Slows Sales

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Airbus SAS is pushing airlines to view its A380 superjumbo as a high-density workhorse rather than a luxury flagship as it targets orders from mass-market carriers in countries such as China, Japan and Indonesia.

The European planemaker has begun pitching the double-decker as carrying 558 people, 33 more than the average stated for the past six years, and could add a further 30 berths by introducing 11-abreast seating in coach class. It’s also exploring ways of making the setup more responsive to seasonal variations in traffic.