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Behind Domino’s Sales Surge, a Better Pan Pizza

Behind Domino???s Sales Surge, a Better Pan Pizza
Courtesy Domino's Pizza

Domino’s, the world’s second-largest pizza chain, showed its strength with second-quarter results that saw U.S. and international same-store sales climb 6.7 percent and 5.8 percent, respectively. Those are decent numbers in a fast-food environment widely acknowledged as difficult—just look, by way of contrast, at the pains McDonald’s took to highlight the sectorwide problems weighing its disappointing earnings yesterday.

So what’s Domino’s secret weapon? Look no further than the Handmade Pan Pizza, a menu item that was introduced last year and has since become “the lead reason for our sales success in the past two quarters,” says Domino’s spokesman Chris Brandon, who declined to break out pan pizza sales. “Pizza Hut had always kind of dominated that product category.”