American Brands' Lame Pursuit of a Royal Moment

Illustration by 731

With all the paparazzi hovering over Kate Middleton’s belly yesterday (literally, in the case of the Sky News helicopter) and U.S. newspapers making it a front-page event, it’s easy to miss the general indifference of most Americans. Even the burst of #RoyalBaby enthusiasm on Twitter paled next to the buzz generated by President Obama’s reelection and the elevation of Pope Francis (peaking at 25,300 tweets per minute for the new prince, vs. 132,000 tweets per minute for the new pope and 237,000 per minute for Obama’s victory).

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